In the latest batch of the second round of the broadband stimulus, RUS announced $100 million worth of grants to satellite "broadband" providers. To some degree it isn't news that RUS is subsidizing satellite as they'd announced plans to set aside this amount previously. But this news does provide an opportunity to explore the fundamental question of: is subsidizing satellite service a good idea or a bad one?
On the surface one can see how some might consider it to be a good idea. On a cost-to-connect-subscriber basis it can seem like a great deal as no fiber has to be laid or towers installed. Just point a dish in the sky and you can be online, which also makes it potentially one of the fastest ways to get people connected.
But let's dig a bit deeper.
First off, there's no getting around that at least as of today, satellite service can't cost-effectively deliver broadband as defined by the FCC. Upstream it can't even reach 1Mbps, and downstream as an illustrative example the highest speed package from Hughes Net is 5Mbps down and 333Kbps up, but it costs $329.99 a month. That's why I call it satellite "broadband" as it's not really broadband, which raises the question: "If it's not really broadband, why are we subsidizing it?"
Secondly, satellite operators claim that next generation satellites will deliver significantly greater performance, but I have two arguments against this. The first is that it's not like these satellites are ready to shoot into orbit yet, so we don't really know when this service will be available. The second is that we don't really know how they're going to perform.
One big question related to this is how much of this additional capacity is going to be used to accommodate more subscribers rather than higher speeds per subscriber. My understanding of current satellites is that part of the reason their service sucks is that they're oversubscribed and some are out of capacity. What guarantees do we have that this won't happen? Which brings us back to the question of: "If it's not broadband today, and might not be broadband tomorrow, why are we subsidizing it?"
A third more minor quibble is that satellite doesn't deliver universal service as if your property doesn't have line of sight to the Southern sky through which to point your dish you're out of luck, which limits satellite's usefulness in America's more mountainous rural areas.
A fourth major area to consider regarding the merit of government subsidizing satellite "broadband" is the fact that these broadband stimulus dollars were only supposed to go to areas that don't have broadband currently available and they were supposed to be used to subsidize the cost of deployment.
Well on the first part of this equation, the subsidies given to satellite companies are being used to offset the cost of installing satellite dishes and sometimes to lower the cost of ongoing service. With this being the case, doesn't that mean that satellite service is already available in all of the areas being subsidized?
The only way this wouldn't be true is if the subsidies were going to pay for launching new satellites covering new areas, but if this is the case then that's rather suspect both because satellites cost a lot more than $100 million and the next wave won't be ready to launch for a while. So this would seem like the exact opposite of what they claim to be a technology-neutral approach to subsidizing broadband.
Back to the more likely case, that these subsidies are being used to offset the cost of satellite installation and subscription fees, if service is already available to the areas being subsidized, then aren't we just subsidizing a broken business model? If service is already available but people aren't signing up for it because it's too expensive and too slow, then why are we going out of our way to prop it up with public dollars? Shouldn't we let the market decide that they aren't delivering a compelling enough value proposition?
Making this investment even more questionable is that within the context of the broadband stimulus, which was supposed to be as much about creating jobs and building infrastructure as getting people connected, how do we justify putting this much money into projects that aren't going to be building up any infrastructure and that will create the minimum number of jobs?
What scares me the most about all of this is what happens if the federal government's able to get its act together enough to make the additional significant investments that will be needed to get rural America connect? Will the areas that receive subsidies for satellite "broadband" be ruled ineligible for receiving subsidies for real broadband since they already received government money? I wish I could say that there's no way something this asinine could happen, but it's likely the satellite companies would cry unfair competition if new subsidies did come available and it's not unlikely that government will continue to think in terms of simply getting people connected and not about how to build up our nation's communications infrastructure.
Now with all this being said, I'm actually not against subsidizing satellite service altogether. I fully recognize the value of satellite service as a way to get the most remote connected and to get online quickly wherever it's needed. So let's focus our subsidies on its strengths.
Rather than frame satellite subsidies as a way of delivering broadband to rural America, let's admit that it's only a stopgap solution until a better, terrestrial connection can be made. Let's figure out some way to make satellite affordably available to everyone who doesn't have access to terrestrial broadband today, and then simultaneously work on a plan to make sure that they all do have that terrestrial option ASAP.
Let's also make sure anyone involved with emergency management in rural areas has satellite available to get access wherever it's needed no matter how remote so they don't have to be isolated when dealing with crises.
Let's stop subsidizing satellite as if it were broadband or infrastructure and start subsidizing it for what it is: a quick, cheap, and preferably temporary way to get people connected to the Internet.
On a quick larger note, I think where these mistakes related to how we're subsidizing satellite really stem from is in our government continuing to try and embrace the notion that it should be technology neutral in its broadband policy making. If we were to start acknowledging the strengths and limitations of various broadband technologies I think we'd start to realize that they can all play a role in our broadband ecosystem because they all bring their own benefits. But if we try to treat them all the same we can end up in situations like we are here with how we're subsidizing satellite.