July 3, 2007 2:21 PM
Building a Richer Web
Read an interesting column this morning by Robert Scoble that appears in Fast Company Magazine about the race to build a richer web, and wanted to take a moment to boil this down even further.
By saying “richer web” what I’m referring to is the trend towards flashier websites that increasingly feature animations, video, interactive elements, and other rich internet applications.
To date, the vast majority of that flash has been powered by… well… Flash, the ubiquitous multimedia enabler owned by Adobe.
But that may be about to change as in April Microsoft launched the beta version of Silverlight and in May Sun Microsystems announced JavaFX. Without getting into any technical specifics, the gist of these two products is that they will compete with Adobe Flash in the development of a richer Internet experience.
It’s an exciting, evolving space that is driving the push to make the Web truly interactive and much more engaging (or distracting, depending on your point of view).
From a bandwidth perspective, most uses of Flash to date haven’t been all that taxing on the network. Animation files tend to be small, and the interactive elements rely more on your computer’s CPU than its network connection.
But the boundaries of what a richer Web entails are expanding rapidly.
Flash now powers collaborative workspaces and Web apps that mimic the functionality of desktop apps like word processors. Real-time collaboration with other people or interaction with an application located remotely on a server demands a low latency connection so the experience doesn’t stutter or lag.
Flash is also increasingly enabling the delivery of video, primarily on-demand but with new live capabilities on the horizon. More video means a greater need for more bandwidth.
And the richer Web, already bitten by the video bug, will only become more video-centric with the introduction of technologies like Microsoft’s Silverlight, which has been designed with the delivery of high quality video in mind.
In fact, to encourage the adoption of Silverlight, Microsoft is giving away up to 4GB of free hosting for video. With that storage space, anyone can upload DVD-quality clips of 10 minutes or less and then incorporate that video into a website or Silverlight application. While Silverlight’s in beta, users get unlimited streaming, but even once the product launches Microsoft has stated their intentions to continue offering up to a million minutes of streaming video for free to Silverlight users.
The richer the Web gets the more bandwidth intensive its demand on the networks that deliver its traffic becomes. And with the introduction of new competitive technologies that help enable a richer Web, we’re likely going to only see the rate of innovation in this space increase even faster than it already has been.